OntoMarketing -
Structure, Scale, and Sales — Marketing That Works
Structure, Scale, and Sales — Marketing That Works
- We’ll assemble a team for your project, rather than trying to “sell you everyone at once.”
- We’ll build your marketing from scratch or jump in at any stage.
- We speak the language of business, ideas, and experience – not just KPIs and spreadsheets.
- We’re not chasing awards. What matters to us is that you profit.
Whether it’s identifying a bottleneck, optimizing tools, finding growth points, or organizing a project from scratch — every task is important!
Answer a couple of questions, and together we’ll decide where to start.
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С чего начать? Давайте поговорим.
Оставьте контакт — и мы организуем бесплатную консультацию.
Разберём вашу ситуацию, подскажем, где ключевые точки роста, и предложим варианты.
Разберём вашу ситуацию, подскажем, где ключевые точки роста, и предложим варианты.
Отправляя данную форму, вы соглашаетесь с политикой конфиденциальности
Who Is Ontological Marketing For?
We are not a universal solution for everyone.
But if you recognize yourself here, chances are we’ll work great together.
But if you recognize yourself here, chances are we’ll work great together.
Business owners of any industry and scale who want to bring order and escape chaos
Common problems:
- Everything is run manually; the business isn’t scaling.
- Money is spent on marketing, but there’s no clear return.
- Chaos in analytics, funnels, contractors, advertising channels.
- We’ll organize every aspect of your business: from advertising to logistics.
- We’ll build a system, not just hand you a “PPC specialist” and call it a day.
- We’ll make sure you understand where every dollar is going and every step being taken.
Managers, marketers, and product managers who have everything working — but it could be better
Common problems:
- The basics are covered; now you need growth, not just babysitting processes.
- You could use outside expertise to strengthen your team.
- It’s important to speak to the point, without fluff or corporate clichés.
- We won’t replace your expertise or responsibilities — we’ll augment and complement them.
- We know how to get up to speed fast, speak to the point, and address specific issues.
- No toxicity or bureaucracy — just clarity and results.
Authors, experts, specialists, startups with a strong product but no marketing system
Common problems:
- You have a product or service, but no idea how to sell it.
- You already tried hiring a marketer — and weren’t happy with the result.
- You fear losing your essence in the process of “packaging” your product.
- We won’t remake you — we’ll amplify your individuality.
- We help with packaging, content, auto‑funnels, and scaling.
- We speak your language, not just “by the textbook.”
What We Do and How We Approach It
The foundation of ontological marketing is a deep understanding of what you want from your business, what your clients want from you, and how to create the most effective communication between you.
We figure out what’s happening now, and where (and how) you want to grow.
Brief, audit, joint strategy session. We look at your business not only through a marketing lens.
We align on the current situation, identify weak points and growth areas. We determine where we can go, what’s really holding things back, what will yield results, and what’s just a fad.
We align on the current situation, identify weak points and growth areas. We determine where we can go, what’s really holding things back, what will yield results, and what’s just a fad.
We prepare the ground for growth, tweaking your current funnel elements.
Optimization, prioritization, plan. We make sure the essentials are solid before we drive any traffic. We clarify goals, resources, constraints. We take everything into account from the start: logistics, team, metrics, funnels, sales department, costs, budget — even your mood.
We assemble the team and start working with traffic for lead-gen or reach.
Delegation, distribution of goals, full engagement.
We configure the right team for your needs. Only the specialists truly required are involved — no unnecessary add-ons. Everything is transparent, step by step, with clear tasks and explanations.
We configure the right team for your needs. Only the specialists truly required are involved — no unnecessary add-ons. Everything is transparent, step by step, with clear tasks and explanations.
Intensive execution with flexible optimization and scaling.
Launches, analytics, scaling. Everything that works — we amplify. Everything that doesn’t — we drop. We don’t disappear after launch; we explain, discuss, and optimize throughout. We scale what takes off, and prepare for the next cycle with permanent control.
Not an Agency. Not Contractors.
Your Personal Marketing Special Forces.
Your Personal Marketing Special Forces.
We don’t offer one-size-fits-all solutions. We assemble a system that works specifically for your business.
Our team includes veterans from Convert Monster, Yandex, and top-tier PPC specialists, copywriters, marketers, analysts, strategists, and producers.
Each member focuses on what they’re best at and on what will bring you results.
Our team includes veterans from Convert Monster, Yandex, and top-tier PPC specialists, copywriters, marketers, analysts, strategists, and producers.
Each member focuses on what they’re best at and on what will bring you results.
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MarijaMarketing analyst with 15+ years of experience.
Worked on projects in many niche industries where polished processes and analytics matter more than flashy creatives. Specializes in the systematic assembly of marketing — from funnel structure to unit economics and client logistics. Sees business holistically: she helps not just “sell,” but pinpoint where money leaks and why profit isn’t growing. Believes that even a small business deserves to scale — just smartly, not “like everyone else.” -
ElenaYandex expert. A specialist who knows both how to sell and how to build service.
Can set up Yandex.Direct with her eyes closed. Delivers rigorous audits and knows exactly where advertising is losing money. Can step in as an expert, conduct corporate training, assemble a project team and — most importantly — set the right atmosphere. Values quality and believes good service means the client is not just satisfied, but wants to come back. If you need an expert with brains, humanity, and a sense of humor — that’s Lena. -
TatjanaHas run her own nationwide business across Russia and beyond.
She didn’t just manage — she led a holding. She didn’t just improve processes — she built them from scratch in diverse areas: from direct sales to consulting and strategic development. She can spot opportunities and risks at the same time, and feels a business like a living organism. She’s respected by everyone who has worked with her and, more importantly, people listen to her — because real experience backs up her words. Her contributions are always tangible and precise. With her on the team, decisions are made with clear heads and confidence in the outcome. -
IljaThe kind of person people call a born salesman.
Ilya doesn’t just have experience — he has an innate radar for people. He can win over anyone while remaining calm, clear, and absolutely natural. No pressure, no canned “scripts” — just genuine, organic communication that somehow closes deals almost by itself. He isn’t afraid to sell because he understands that sales are helping people. And he does it with an ease that even seasoned managers usually lack. He’s always on top of the product, digs into the details to convey essence rather than hollow promises. If you need to sell honestly, confidently, directly — and have the customer say “thank you” at the end — Ilya’s your guy. -
Pavel15 years in PPC advertising. Has set up campaigns totaling 2+ billion rubles.
One of those who know Yandex.Direct and Google Ads better than theirs own support. Chooses promotion strategies that fit the real economics of a business. Sees when ad spend is going nowhere and puts control of advertising back in the client’s hands. Specializes in niches with high competition and complex demand. -
GrajMaster of Telegram, reach-hacking, and unconventional promotion.
Knows how to grow without wasting budgets. Builds Telegram funnels, runs anonymous channels, finds insights and weak spots in communications. Comes up with unexpected but effective attraction schemes. If the usual tools don’t work — Gray invents his own. -
JulijaShe writes the way you would speak if you had a bit more time and a bit sharper phrasing.
She doesn’t just have a feel for language — she has a keen ear for it. She can’t stand cheap tricks, infomercial hysteria, or text for text’s sake. Every paragraph she writes has purpose, rhythm, and respect for the reader. At the same time, she has a great sense of where to sell, where to explain, where to make the audience fall in love with the product. She’s worked with big-name producers and local brands alike, and knows how to convey the complex in a simple way, and the simple with intelligence. If a text needs to evoke trust, resonance, and an inner “yes” — Yulia’s the one to do it. -
NastjaPhotographer and visual content manager with aesthetic intelligence.
Nastya doesn’t just “make things look pretty” — she creates images that people want to examine, save, and view again. Her cultivated taste, perfectionism, and natural sense of style turn each of her projects into a small visual masterpiece: elegant, polished, yet alive. Content created with her involvement always shows respect for the eye, the brand, and your client. Nastya keenly feels how visuals affect the perception of meaning, and she ensures your content truly reflects the depth and value of your product.
Case Studies –
Systems That Deliver Results
Systems That Deliver Results
Every business needs its own solution, its own expertise, its own settings.
Each case study below is a story of how we dove in, built a system, and achieved impressive results.
Each case study below is a story of how we dove in, built a system, and achieved impressive results.
КалинаГолд (KalinaGold) – digital resuscitation of a wholesale-retail company.
How we turned chaos into a controlled system and pulled the business out of the red.
How we turned chaos into a controlled system and pulled the business out of the red.
KalinaGold is a company operating simultaneously in the wholesale and retail jewelry markets. When we came in, everything was “manual”: processes were falling apart, there was no CRM, reports were collected by hand, and interdepartmental communication was happening via messenger chats and phone calls.
What we did:
Maria — systematically analyzed and rebuilt the entire marketing and sales process:
What we did:
Maria — systematically analyzed and rebuilt the entire marketing and sales process:
- Implemented a CRM system.
- Built sales funnels, trigger-based newsletters, and email marketing.
- Set up automatic generation of personalized commercial offers for each client.
- Linked the sales department with production through automatic data exchange.
- Wrote and implemented sales scripts tailored to a specific B2B audience.
- Organized reporting, checkpoints, and a motivation system.
- Helped adapt the approach in both retail and wholesale, using different strategies for each.
- Built a system to create product listings in a complex, niche market — with minimal budgets and maximum automation.
- Created a reporting system that gathers key metrics from Ozon, Wildberries, etc. into one dashboard.
- Launched marketplace sales from scratch: from designing product pages and templates to running ad campaigns with a 9% DRR (ad spend to revenue ratio).
Uchi.ru – launching marketing “from zero” for franchisees.
How we helped an EdTech giant enter a new B2B market — systematically, from scratch, and on schedule.
How we helped an EdTech giant enter a new B2B market — systematically, from scratch, and on schedule.
Uchi.ru is a leading education platform with millions of users. The company launched a new initiative: providing marketing support to its franchisees across Russia. But, as often happens, the product existed while the system to promote it did not. That’s when our team came in.
What we did:
What we did:
- Lena — led the entire project: from setting goals to assembling the team and synchronizing processes. Under her leadership, the first active marketing core in this new direction took shape.
- Maria — built the lead management architecture from scratch: from digitizing incoming requests to CRM workflow logic, call center scripts, and end-to-end analytics. Everything to ensure no lead gets lost and every call hits its mark.
- Yulia — handled content, design, and messaging: landing pages, chat scripts, email copy, supporting materials — all in one style and brand voice, with an understanding of the audience (regional entrepreneurs).
Издательство «Советник» and the “Femidism of Kandinsky” book series – building marketing from scratch to the first 3,000 sales in 2 months as a great start with a lot of ambitions.
The project started with an idea and a manuscript fresh from the print shop. There was nothing else: no positioning, no logo, no understanding of how to sell a book in a modern, over-saturated niche.
What we did:
Maria & Tatyana – acted as strategists and architects of the entire project:
What we did:
Maria & Tatyana – acted as strategists and architects of the entire project:
- Built the publishing house’s marketing strategy from zero: from segmenting the target audience to defining the business model.
- Conducted a deep dive with the authors and product — formed a unique image of the book and its characters.
- Developed positioning, slogans, and brand identity.
- Shaped the visual style, logo, and brand tone of voice.
- Created a content strategy, auto-funnels, Telegram communications, email marketing, sales funnels, and UGC mechanics.
- Produced product pages for marketplaces, including visuals, descriptions, and keywords.
- Ran and optimized advertising campaigns on Ozon, Wildberries, Yandex.Market, etc.
- Organized and hosted offline events: autograph sessions, private launch parties, book club meetings.
- Launched all print collateral — from business cards and bookmarks to posters and packaging.
- Ran tests and optimized hypotheses.
- Set up effective ad campaigns focused on retargeting and lead generation.
- Helped create engaging content.
- Set up organic growth of the channel.
- Curated special formats: storytelling, warm-up sequences, provocative posts, events.
- A loyal Telegram community formed, yielding direct sales from subscribers.
- A stable presence was established on marketplaces and offline venues.
- A full-fledged marketing system was created for future launches.
Convert Monster – where most of the ONTO Marketing team met and built record-breaking growth processes.
Most of the ONTO Marketing team first crossed paths at one of Runet’s most renowned digital agencies — Convert Monster. But we didn’t just work there; we created key processes that drove client project growth by hundreds or even thousands of percent.
What we did:
We weren’t just employees; each of us, together and individually, implemented, maintained, and ensured the stability of processes that helped make Convert Monster known throughout the Russian digital sphere.
What we did:
- Lena — started as a PPC specialist, then became head of traffic for info-business projects, responsible for scaling ad campaigns and maximizing efficiency.
- Maria — built out account management and client service, taking charge of systematizing, automating, and monitoring client work so everything ran according to plan and without losses.
- Ilya — was in charge of sales. Not merely following a script, but organically and confidently building relationships and closing deals.
- Pasha — one of the lead PPC experts. His expertise and automation saved budgets and multiplied ROI.
- Yulia — the soul behind all copy. She wrote not just funnels, but texts that sold from the very first paragraph — with no clichés, no fakery, and none of the typical “info-business” style.
We weren’t just employees; each of us, together and individually, implemented, maintained, and ensured the stability of processes that helped make Convert Monster known throughout the Russian digital sphere.
Hundreds of Niches, One Approach — Structured and Precise
Our team has dozens of projects behind it in the most diverse fields — from industrial alpinism to crypto academies, from children’s centers to the workwear market, and much, much more. We work with wholesale and retail companies alike, as well as info-businesses, solo experts, and online schools.
What we did:
What we did:
- Built marketing funnels and sales processes from scratch in B2B and B2C.
- Launched and managed advertising in Yandex, Meta*, TikTok, Telegram, Google, SEO, etc.
- Worked in niches where there was no market or demand at all — and created one.
- Turned manual chaos into a controlled system with CRM, logic, transparent analytics, and a growth plan.
- Participated in rebrands, website creation, launching auto-funnels, quizzes, guides, and training courses.
- Built systems for brick-and-mortar operations: stores, offices, children’s and educational spaces.
- Real estate and development (from individual agents to large developers)
- Workwear manufacturing and sales
- Industrial alpinism and facility maintenance services
- Children’s centers and educational franchises
- Online schools and info-business (from psychology courses to crypto training)
- Local and regional service businesses
- Professional expert services — from private psychologists to corporate consultants
- ...and literally hundreds of others
- Adapted to the client’s internal culture: we could engage on a specific task or take the entire process under our wing.
- Kept things systematic everywhere: businesses of any size should run with clear analytics and a sensible growth model.
- Spoke with clients in their language — not marketing jargon, but plain common sense.
Marketing isn’t always magic.
But we do know how to break it down clearly.
But we do know how to break it down clearly.
If you feel it’s time to bring order — let us know. (While everyone else is telling themselves “we’ll get to it later.”)
By clicking the button, you consent to the processing of personal data and agree to the privacy policy.
What Clients Say
“Finally, with a human touch” — that’s the feedback we hear most often.
Almost Convinced, But Would Like to Clarify…
Let’s address up front what often remains unspoken…
- You:I’ve already had contractors. Budgets were wasted, and reports were just for show. I don’t want to go through that again.We:We hear you. A good number of our clients started out in the same boat. We’ll begin with an audit to figure out exactly what didn’t work before. If we see we can’t help, we’ll say so straight. And if we do take on your project, you’ll get a clear logic, explanations, and a coherent system — not smoke and mirrors.
- You:What if the budget is limited?We:Then we won’t use any unnecessary tools. We won’t push you to spend “to the max”; we’ll find the optimum – the point where results are achievable and money isn’t wasted. And we’ll be honest if it’s too early to scale right now. We know the benchmarks in most industries and will tell you openly. It might mean that at the start you work with just one or two of us, instead of the whole team. That’s normal.
- You:So what do you guys actually do? You seem to be not an agency, not contractors, not consulting…We:Exactly – we strike the right balance, providing both consultative and execution support where needed. We have no goal to “sell every team member’s services.” Together with you, we decide who is needed and why. We have zero interest in artificially inflating the scope. We care about the result – the kind you’ll later describe as a dream collaboration.
- You:It’s hard to choose when everyone promises “skyrocketing sales” and “digital with love.”We:It’s simple: we don’t make grand promises from a stage; we dive in. You’ll feel the difference as early as the first call. We’re not here to sell a “service” — we look for a solution tailored to your context. Take a look at our cases. Read how we think. If it resonates — then we’re pretty much already a team.
Tools That Work – Because We Use Them Smartly
Yes, our stack is large, but we don’t bolt on tools just to check a box, and we never use anything mindlessly.
Every solution is chosen for a reason — for the task at hand, for you, for the result.
It’s all clear, logical, and transparent.
Every solution is chosen for a reason — for the task at hand, for you, for the result.
It’s all clear, logical, and transparent.
Tilda Publishing
create your own block from scratch
Lead Generation & Marketing Channels
Project & AI
Content Tool
Content Tool
Sales & Customer
Systems
Systems
Analytics &
Optimization
Optimization
Показы, клики, CTR, CPM, CPC, ДРР, ER и т.д.
ЯДирект
ЯБизнес
ЯМетрика
TG Ads
VK Ads
GAds
Influence (Блогеры)
Выставки
Мероприятия
Презентации
MyTarget
Посевы
SEO
Asana
1C
Miro
Unisender
Getcourse
UML
Data Studio
Albato
PowerBI
Tableau
Roistat
Zapier
Power Automate
Excel/Google Sheets
Teams
Jira
Notion
Bitrix, AMO и другие CRM
МойСклад
RetailCRM
Trello
SERM
OZON
Wildberries
ЯМаркет
N8N
N8N
Автоворонки
Adobe (Illustrator, Photoshop, Indseign, ...)
Figma
Canva
Боты
ChatGPT
DALL-E
Midjourney
Claude
HeyGen
TGNinja
Wordpress
Email
CSS
HTML
Tilda
CR (conversion rate), CPA, CPO, AOV, NPS; add-to-cart rate, cancellations, returns; purchase completion rate, repeat purchases, subscriptions, etc.
Orders, sales, average order value, shipments; revenue, margin; customer segment breakdowns, LTV, ARPU/ARPPU; task completion metrics, etc.
Cost structure (variable & fixed), revenue forecasts, unit economics, ROI, breakeven point, inventory turnover, etc.
Get in Touch
We’ll figure out your marketing — without pain and without empty promises. Fill out the form, and we’ll reach out to see how we can be useful.
No “sales pitch,” just straight to the point.
No “sales pitch,” just straight to the point.
By clicking the button, you consent to the processing of personal data and agree to the privacy policy.
We’re on Telegram – come by, write to us, subscribe.
We share thoughts, case studies, tools and sometimes — memes.
We share thoughts, case studies, tools and sometimes — memes.
https://t.me/ontomarketing
fmv.ontomarketing@gmail.com
fmv.ontomarketing@gmail.com
